Widex · Danish sound since 1956
Widex is known for pure, natural sound. Six hearing aids — from the AI-powered Allure family to the elegant Moment Sheer — in colors chosen to match you. Pick a color, explore the lineup, then hear them for yourself in our office.
Pearl White
Widex Allure RIC shown. Colors vary by model — see them all in our office.
AI · Receiver-in-canal, rechargeable
Allure AI RIC
Natural sound for everyday, with an AI Clarity Boost for noisy places.
Clarity BoostAI speech clarity in noise, with one tap
Receiver-in-canal, rechargeable
Allure RIC
A discreet housing and almost-invisible receiver wire, on Widex's most advanced platform.
5 chargeson the go from the Portable Charger
Behind-the-ear, rechargeable
Allure BTE
Trusted Allure sound for mild to profound hearing loss, with all-day power.
10 colorsto match your own style
Custom · In-the-ear, rechargeable
Allure ITE
Custom-made, rechargeable and hands-free — tailored to the shape of your ear.
19 hoursper charge, including 5 hours of streaming
L-shaped receiver-in-canal, rechargeable
SmartRIC
An L-shaped design that sits higher on your ear, with up to 37 hours per charge.
37 hoursfrom a 4-hour charge
Small receiver-in-canal (sRIC), rechargeable
Moment Sheer
Widex PureSound™ — a sound so natural you'll be amazed from the very first moment.
PureSound™Widex's most natural sound
Widex PureSound™
- [01]Typically, sound processed in a hearing aid reaches the eardrum later than sound heard directly.
- [02]And when these two ‘out of sync’ signals mix, you get an artificial sound.
- [03]With Widex Moment Sheer and PureSound™, you can hear every moment like you used to.
Diagram for illustration, based on Widex's own explanation of PureSound™.
Widex Allure platform
- [01]Natural hearing for everydayPowered by the next-generation W1 chip, Allure offers a new level of speech clarity and Widex's most natural hearing experience yet.
- [02]Clarity Boost on demandWhen life gets loud, tap your hearing aid or the app. The AI program boosts speech clarity in noisy places.
- [03]Future-ready connectivityDirect Bluetooth® streaming from iPhone and Android, telecoil, and Bluetooth LE Audio for what comes next.
Auracast™ broadcast audio support arrives through a future Widex software and app update in 2026; availability varies by market and device.
| Hearing aid | Style | Battery | Connectivity | Hearing loss | Stands out for |
|---|---|---|---|---|---|
| Allure AI RIC | Receiver-in-canal | Full day from a 4-hour charge | Bluetooth® for iPhone & Android, LE Audio | Ask us | On-demand AI Clarity Boost |
| Allure RIC | Receiver-in-canal | Full day from a 4-hour charge | Bluetooth® for iPhone & Android, LE Audio | Ask us | Almost-invisible receiver wire |
| Allure BTE | Behind-the-ear | All day, with a larger battery | Bluetooth® for iPhone & Android, LE Audio | Mild to profound | Double-tap to answer calls |
| Allure ITE | Custom in-the-ear | Up to 19 h (5 h streaming) | Hands-free Bluetooth® calls | Ask us | Tailored to your ear canal |
| SmartRIC | L-shaped receiver-in-canal | Up to 37 hours | Widex Moment app control | Ask us | Shortest in its class |
| Moment Sheer | Small receiver-in-canal (sRIC) | 29 h (16 h with 8 h streaming) | Direct streaming, iOS & Android | Minimal to severe-to-profound | PureSound™ and IP68 protection |
“Ask us” means it isn't a headline claim for that model. Battery life depends on use and streaming, and Auracast™ support arrives in a future Widex update — we'll walk you through the details at your visit.
- “Restaurants get too loud to follow”Try Allure AI RICTap once for Clarity Boost — AI that lifts speech clarity in noise.
- “I want them to be hard to spot”Try Allure RICA discreet housing with an almost-invisible receiver wire.
- “My hearing loss is severe”Try Allure BTEAllure sound for mild to profound loss, with all-day power.
- “I'd like a custom fit in my ear”Try Allure ITEMade to the shape of your ear canal — and rechargeable.
- “I forget to charge things”Try SmartRICUp to 37 hours per charge, plus a week of portable charging.
- “Natural sound matters most to me”Try Moment SheerPureSound™ is built to sound like you used to hear.
A Danish brand with a devoted following for exceptionally pure, natural sound — often a favorite of musicians and anyone who cares deeply about sound quality and comfort.
A good fit for: Music lovers and anyone who prioritizes the most natural sound quality.
Styles available
- Rechargeable
- Receiver-in-canal (RIC)
- Behind-the-ear (BTE)
- In-the-ear (ITE)